Most techies and marketers who embrace technology are familiar with SEO. However, only handful these folks understand how to implement proper SEO on their websites.
The fact is, SEO is far more than just using your target keywords in the right places. Most of what generates a high ranking site is fueled from external sources (or the inbound links and activity stemming from other websites,) whilst a small 30% Google's ranking algorithm is on-site factors.
In this post, we share a handful awesome and actionable SEO tips for the tech-minded individuals who are looking to rank higher in Google. These tips extend into both on-site anf off-site SEO. Let's dive right in.
We'll get the most obvious and rudimentary SEO stuff out of the way first. In short, when optimizing a page, you'll want to include your keyword target in a few important places. Mention your keywords in these areas is important to establish keyword relevancy.
You can also benefit by including your keywords as image file names (and the images' properties prior to uploading them to the site.)
The latter SEO tips are the basics. Below are some advanced SEO strategies that can help you maximize the remaining 30% of on-site optimization.
For more information about on-site optimization, check out this awesome SEO guide by the director of TC Top of Mind, an SEO consulting company that specializes in the best Google SEO Traverse City has to offer.
The volume and quality of inbound links (or "backlinks") pointing to your website is what ultimate fuels top ranking websites. Even sites that are hardly optimized (using the on-site SEO tips above) can rank hard with a huge influx of backlinks.
Seek out opportunities to generate more quality inbound links to your site. By quality, we mean backlink sources that are relevant to your site. The more popular the site, the more SEO link juice it will pass to yours.
Generating links is not easy. It might take some outreach. Or better yet, make your website so badass that people will want to link to it naturally. This what makes a truly authoritative domain that's owns-it with SEO.
Parallel to generating backlinks is building a strong social media presence. Emerging as an up-and-coming Google ranking factor that's getting more respect, social media and social signals (Google +1's, LinkedIn Shares, Pinterest Pins, Facebook Links, etc.) are helping Google define content and pages that are credible and high quality, and thus deserving of higher rankings.
For the greatest SEO impact, maintain an active presence on Google+, Twitter, Facebook, and LinkedIn. These social sites have the most weight for SEO. Here you can share your brilliant content and earn all those natural links. Easier said than done, right?
Are you super SEO savvy? Do you have any solid SEO tips to share? Let us know in the comments section below!