Although, there are numerous ways to generate traffic to a website, SEO still remains the backbone of inbound marketing strategies. Attributed to fierce competition among SEO's and search marketers, many professionals rely on powerful SEO tools and software to stay on top of the competition.
However, there are a ton of different tools that get introduced every year and choosing one can prove to be a gargantuan task. Thankfully, we did all the hard work for you by filtering out all the weak SEO tools and creating a list of some of the top SEO tools for 2015.
SEMrush is a great tool to research and monitor the performance of any site. SEMrush not only allows you to analyze the performance of each keyword in your website but also lets you monitor the keyword performance of other websites. SEMrush opens up a comprehensive keyword list which tells you how much traffic each keyword is drawing into the site.
Helps You Monitor Your Competitors: SEMrush is a great tool if you are struggling to keep up with the SEO strategies of your competitors. SEMrush can give you a detailed report, revealing all the keywords and their individual performances.
Even if you have a winning list of keywords, you still need to incorporate them into a content strategy that is interesting and are more likely to generate a buzz. This is exactly where BuzzSumo comes in.
BuzzSumo lets you search a certain keyword and opens up a list of posts written by bloggers that use the same keyword. BuzzSumo also gives you a report on how many times these posts got liked, viewed and shared on different social media platforms.
Creative Ideas For Content Creation: By browsing different posts and their report cards, you can understand what’s working and what’s not. This should give you a pretty good idea about the content you should be focusing on.
SEO is all about knowing what your competitors are doing and constantly tweaking the content to stay ahead in the game. Authority Labs opens up keyword list for any site and gives you a report of their performance on different search engines over a period of time. You can also use Authority Labs to compare different website and understand how their SEO strategy is performing against each other.
Report Card For Your SEO Strategy: Authority Labs is one of those SEO tools that serves a report card for your keywords and helps you judge their performance over a period of time.
When it comes to researching on the strategies of your competitors, SpyFu is definitely one of the best SEO tools in the market today. It generates a report that tells you the competitor’s CPC and PPC budget. The report also tells you the performance of each of these strategies in terms of traffic generated.
SEO Budgeting: By pulling out data about how much your competitors are spending on SEO, with SpyFu you should be able to estimate how much you need to spend to bypass them in terms of ranking.