When it comes to doing SEO, technical SEO is extremely important to ensure a website is properly coded and structured for fluid search engine crawling and indexing. This is particularly important for large enterprise-level websites, such as ecommerce stores.
The problem is that many SEO's and webmaster neglect the technical aspects of their websites. Technical SEO is not easy and often requires the right skill-sets and the right tools. It's also vital when conducting SEO site audits to better understand the current performance and standing of a website.
So whether you're doing a simple local SEO audit or a comprehensive ecommerce site SEO audit, these tools and resources will help along the way.
This tool is good at giving you lots of information about anything sitting behind a computer. For instance the built of the framework, the CMS it uses as well as the analytic packages it uses and more
This kind of information may prove to be useful at times, like when you run into technical SEO problems caused by the software or platform you are using. Take for example the well-known problems that come with using WordPress or a .Net framework. You will quickly spot them if you are aware of them.
Where to go: builtwith.com
This one comes quite useful helping you to compare your competitor’s website speed against yours. The output is usually a video that shows the websites loading together, side by side. It is also possible for you to change the test server location to take into account where they are located.
Looking from an SEO point of view the speed of the site might not matter much but it is important to the users. If you are on an e-commerce in particular, make sure that it loads as fast as it should. Having such a tool can make you quite persuasive, as you will have a great visual indicator of the speed of your site.
Where to go: webpagetest.org
With this, you will be able to see the domains hosted by the same C Class IP by just entering a list.
Despite the fact that it is better with link analysis than on-page SEO, it is useful so I thought better to include it. If you happen to do link profile analysis, ten you will find is useful.
Where to go: www.ip-report.com
Screaming Frog is a very powerful crawler that will return information about a set of URLs like META data, response code, duplicate content as well as rel=canonical.
It should be in the SEO toolkit because it gets easy to do technical site audits with it. It is good for two reasons. First, it is very easy to setup, and secondly it can be used to crawl lists of URLs that are across different domains, which will be useful in link profile analysis.
Where to go: screamingfrog.co.uk
What this does is quite simple because it will check your XML sitemaps for broken URLs for you.
If you have broken links in your XML sitemap then you are likely to lose the trust of the search engine. The one thing you should not forget is that every URL in your sitemap should return a response status of 200 headers.
Where to go: ipullrank.com
The moment you enter a URL, the tool will look for elements indicating whether it is a target, to a specified country or language.
You might happen to be targeting a particular country, and you need to be sure you are not sending any wrong signal from a markup perspective. There are normally subtle signs that can go to the target. It will also highlight if you are targeting an incorrect variation of languages like either GB English or US.
Where to go: validator.w3.org
This tool is excellent for checking the HTTP header codes on multiple URLs at the same time. You will also be able to compare the response of different user agents.
There is a need to keep an eye on the replies that are not 200, and this is why you need it. Commonly they are things as 404, 301.302, and you might find good reasons for them, but it is best to keep an eye on them so you can fix them when the need arises.
Where to go: www.tomanthony.co.uk.
Do you have any awesome tools for technical SEO site audits? Let us know in the comments section below.