Google Maps marketing and local SEO have become the essence to highly-targeting advertising exposure for all types of businesses. In August of 2015, Google made a significant change to its local search platform, impacting both users and Internet marketers.
This change resulted in Google showing only 3 business listings in the local search results instead of 7. These listings, which are associated with Google Maps and appear near the top of the search results, were trimmed-down to provide a more fluid search experience for mobile users.
As a result of this change, businesses present in the "3-pack" listings are rewarded with highly-valuable exposure. In some cities, this exposure is literally a marketing game-changer, helping to generate a wealth of quality traffic and new customers to a business. It's also made Google Ads far more appealing, as new features with Google Ads enables businesses to have an ad show in the 3-pack, as well as above the 3-pack, making for a very powerful means for local search marketing. And because this feature is relatively easy to implement, most business owners can internal marketing teams can execute these features with proper training (see Yisoo for more.)
This has made Google Maps marketing and local SEO an important component to any business's growth. While there are many company's that specialize in Google Maps marketing services, such as Captivate Local, there are many things that business owners and internal marketing teams can do in-house. Below are a few tips to help get your business appearing in the Google local 3-pack.
In order to rank in the Google local 3-pack, your business must have physical address in its target location. Further, maintaining a local address is a search engine factor for local SEO. The closer your business is located to the centermost point in the city or target location, the greater potential it will have to rank.
Next to your business's website, its GMB is the next most important asset for Google Maps marketing and local SEO. Your GMB page is the hub that affects your company's presence in Google Search, Maps, and Google Plus.
To properly establish your GMB page for local SEO, you will need to:
Your business's Name, Address, and Phone number (NAP) must be consistent with that mentioned on your website. In addition to your website, your business's NAP must appear consistently across the web, commonly on directory listings and social media profiles.
Also known as "citations," mentions of your company's NAP is signal Google uses to determine the legitimacy of businesses, and thus their worthiness to rank in the local 3-pack. While this is just one of many variables that impact local SEO and Google Maps marketing, it's one of the most important.
In addition to accurate NAP information, your website should also have a Google Maps embed of your business's location. You can get the iframe code for this embed by searching your full NAP in Google Maps, then selecting the "Share" option where you choose from different size maps. Sometimes referred to as "map pinning," this technique can help boost the SEO value of your website.
Most businesses offer different types of products and services. When it comes to local SEO best practices, ensure that every product and service your company offers has a dedicated page with accurate and consistent information. This way you can properly optimize each page for the corresponding keywords that reflect each product/service (rather then trying to over-optimize one page for many.)
Specific to Google Maps marketing and local SEO, citations can dramatically help increase your business's ranking potential in the 3-pack. If you are able to build or earn citations on both global and local directories (as well as other trusted sites,) then you can significantly increase SEO value. Citations help increase the credibility of your business and website. Some tips when building citations include:
Google places reviews as an important search engine ranking factor. Although there's mixed debate as to how to go about getting reviews, you can still ask and solicit positive reviews from happy customers. While you can do this bluntly, some of the most effective review generation strategies require some level of creativity (i.e. post-purchase "review us" cards, incentives, mobile integration, etc.)
Many local business owners and internal marketing teams have found local SEO and Google Maps marketing to a perplexing endeavor. The most prominent reason is the inability to keep up with the latest best practice and news surrounding Google's Webmaster Guidelines. In short, applying these local SEO best practices in your Google Maps marketing campaign will provide valuable advertising for many years to come.continue...
Any business can benefit from the efficiency-driven features of today's envelope address printers. Whether for a in-house corporate mailroom or a small business' mailing operations; envelope address printers can not only accelerate a company's mailing processes, but can also add value to customers.
You will find many envelope address printers for sale on the current market, and Rena is one of the most popular names in this industry. Rena address printers are crafted with precision and come with many specifications and advanced features that can offer unmatched reliability and performance even after years of use.
The following are the five exceptional envelope address printers from Rena that you can use for your business purposes. These address printers are also considered as good options for the high volume mailing operations that can help you with many outbound emails.
The Rena Mach 5 address printer can boost the return on your investment with its reliability and speed. This printer comes with 1600 x 1600 dots per inch and is capable of printing the full-color at six inches per second. The production speed of this printer is up to 9,000 pieces per hour.
This address printer can pack five ink channels, yellow, black, cyan, magenta, and black. Some of the developed features are the full bleed capability, automatic cleaning and capping, 5ml ink tanks, and built-in top load friction feeder.
Rena Mach 6 digital address printer comes with an optional automatic output stacker and a high-capacity feeder. It also specializes in high-volume document printing. It is capable of printing 1600 x 800 dots per inch print quality. It produces beautiful print quality. Some of its key features are the ability to print up to 5,000 pages continuously, full bleed capability for up to 8.5" x 14" documents, sixty pages/min, and the five 250ml ink tanks.
Rena Envelope Imager 1.5 Address Printer comes with a durable feeding, transport design within an affordable price. It is built from the aluminum and steel material. Some of the key features of this address printer are high-speed USB 2.0 Port, 11,000 postcards/hr, 1/8” thickness capability, 1.5 of print from one print module, and clutch control integrated feeder.
Rena Envelope Imager 2.5 Address Printer is appreciated for the quality, performance, and the price. This printer makes the production easy and effective. Some of the key features of this address printer are three lines of high grip rollers, split 3+2 print head configuration, 30,000 Postcards/hr, - 2.5" of Print From Two Print Modules, 1/4" Electronic Thickness Control, and Clutch-Control Integrated Feeder. All these features have many distinctive qualities.
The 3+2 printhead configuration of this printer allows the mailers to print the addresses, indicia and return addresses at the same time.
Rena Envelope Imager 3.0 Address Printer is a heavy duty address printer. This printer is durable and it has a secret compartment as well.
This address printer comes with a split 3+3 printhead configuration that enables the users to print the addresses, indicia, and return addresses at the same time. Some of the features of this address printer are 34,000 Postcards/hr, Clutch-Control Integrated Feeder, 3" of Print from Two Print Modules, and High-Speed USB 2.0 Port.continue...
Managing mail and postage can be tedious and expensive for both small and large businesses. Efficient postage machines and mail processing systems can not only accelerate mail management processes, but can also save money by freeing-up manual labor while requiring less tangible resources.
Because postage machines (i.e. addressing systems, printers, postage meters, labeling machines, etc.) are vital for businesses that handle a lot of outbound mail, many companies are realizing the importance of investing in their own postage machines to handle most processes in house. To shed light on the systems that offer the greatest efficacy and ROI for business, below we review five high-end business postage machines that fluidly optimize the mail processing needs for businesses.
The Neopost IM-280 Postage Meter offers users with advanced features hence ideal for growing businesses. The Neopost IM-280 postage meter is easy to use and supports high-speed Local Area Network (LAN) connection.
The LAN allows easy updates and software downloads as well as re-crediting the postage meter online with postage. Moreover, the ergonomic design of the Neopost IM-280 Postage Meter makes it easy to be integrated into any business environment.
The Pitney Bowes DM400 Digital Mailing System is one of the fastest postage meters, which can handle up to 120 letters per minute. Pitney Bowes DM400's easy operation and compact design make it one of the most popular postage machines in the market.
With Pitney Bowes DM400, the users can process all mail regardless of their sizes. Moreover, the DM400 is fitted with an automatic dispenser to for processing larger mail items. Also, the Pitney Bowes DM400 uses inkjet printing technology that gives a very professional look to your mail. Also, this postage meter can track and report the postage expenses for up to 300 accounts.
Convenient and easy to operate, the Neopost IS-440 Postage Meter is one of the fastest postage meters for the price. This postage meter for sale offers the quietest operation and can process up to 110 letters per minute.
The Neopost IS-440 Postage Meter uses differential weighing hence allowing the users to place mixed weight mail on the machine’s weight platform. Neopost has smart technology that automatically sticks postage label on each letter depending on its weight. In this case, the users can manage larger packages of letters with lots of ease.
The Centormail MAX Mailing System is one of the most reliable postage meters that excel and processing high volumes of postage regardless of their formats. It has one-inch pass through, which can handle padded and thick publications. This is one of the few postage machines that feed the mail vertically.
The Centormail MAX Mailing System can process mail at a high speed of 120 letters per minute and has a dynamic scale that automatically calculates the postage during the mail processing. Moreover, this postage meter has an extended feeder and output that increase the run times and efficiency. When it comes to security, Centormail Max is tops in the industry. It features master and user cards that allow for operator security.
The Postbase 85 Postage Meter raises the bar of flexibility, ease of use, and good looks. The PostBase 85 has a sleek appearance, fast operation and touch sensitive screen. The system’s ergonomic design makes it a good fit for any business settings. This postage meter can handle up to 85 letters per minute, making it efficient as well.
Moreover, the PostBase 85 postage meter for sale has integrated 15lb scale that automatically set accurate postage stamps. This postage meter has the capability of tracking postage expenses of up to 200 departmental accounts. Also, the PostBase 85 features PC software that allows a wide range of postage presets and reporting options.continue...
As companies continue to pour money into building teams around SEO, and organic search remains the largest driver of inbound web traffic, it is clear that demand for the SEO field is nothing short of booming. The boom surrounding SEO is more than just a fleeting trend. With more and more specialized search marketing firms cropping up, ranging from local Atlanta SEO agencies to usability and content-driven branding companies, there's a lot to be said about the growth in the greater SEO community.
Overall, the number of SEO jobs in evaluated cities grew by 18% in three years, states Conductor. Of the top 20 cities, the leading 5 are mainly concentrated on the west coast, with New York and San Francisco putting up the most prominent numbers. People spend more time online every year, consuming more information, as they become more and more technologically interconnected.
Therefore, as consumers become adept at blocking out ad strategies, successful content tactics are becoming increasingly reliant on marketing, and 60% of companies report that their SEO and content strategy are, predictably, integrated.
Studies done by Conductor show that the average 2012 salary of SEO jobs has doubled when compared to 2015 numbers, with the marketing manager title seeing the largest growth at 26%. This growth is likely due to the fact that the demand for SEO-fluent managers is expanding more quickly than any other position, rising from 9% of total SEO jobs to a staggering 20%.
A 2014 survey results reported that the main obstacle to a company’s SEO success was employees’ lack of skills, and search engine optimization is the most sought-after marketing technique; the observed rise in SEO salaries is a reflection of this need.
Another factor in the observed growth of salaries is the way in which the jobs themselves are becoming more complex: the role has evolved from purely necessary technical skill, to involve larger responsibilities associated with becoming business leaders and strategists, as explained by Conductor.
The way we think about SEO has changed, explains AnumHussain, Sidekick growth marketer. “It's not just about using a phrase, but owning that phrase by building topical authority”, she explains, stating that optimizing for search now goes far beyond a simple specific keyword. Search traffic is highly qualified, allowing businesses to target people at certain points in the consumer buying cycle.
This allows online marketing through the use of SEO to be intensely effective; in fact, 96% of marketers use search engine marketing to provide informational and educational content. For this reason, SEO is not necessarily dead. Rather, it's evolved into a more human-focused and value driven effort to succeed.continue...
Recruiting has become a blend of technology, timing, media, and communication. Today, prospective college students are flooded with media and messages. The logistics are complex with a mix of email, viewbooks, Twitter, Facebook, texts, phone calls, mail, website, etc. But still, the messaging premise is simple. So when it comes to craft recruiting giveaways and message that work, your message must be creative, surprising and novel to be seen.
BookWear is an effective, novel communications medium that works as an effective recruiting tool that stands out from the mass clutter. It combines creativity, photos, messages, surprise and a gift. Actually, it is a book printed with your text and graphics on the cover. Inside, there will be a surprise gift. You can mail it like a post card. These types of recruiting giveaways and gift items are refreshingly tangible and unique in a world flooded by media. Surely, the recipient will open the book with surprise and read your message curiously.
Many universities and colleges select t-shirts and other wearable items as the best BookWear recruiting giveaways for college students. However, colleges and other users can leverage a number of different options. Some of the most opular recruitment giveaway ideas are:
All these items are functional can be customized to include any brand logos and colors. These are only the tip of the iceberg. BookWear can craft many recruiting giveaway ideas and it can go beyond the norms when it comes to recruiting gifts and promotional products.
BookWear helps you to combine the magic of surprise with your photos, message and a gift. This novel communications medium takes the world of promotional products by storm. In short, BookWear allows you to print your own graphics, designs and content on cover along with a surprise gift inside.
Today, high school graduates are aggressively solicited. Some parents of them gather and weigh all mail received by their children. Mobile and digital media are fast and weightless. However, they are very ubiquitous. Therefore, they have become the background noise.
As a result, fun, tangible and surprising messaging is acted and seen. You can print your photos and recruiting story on the BookWear cover. Once, the recipient open the book, they start identify your campus and advertisements. There will be a huge conversion rate. Once they open and read the book, they accept the gift. This is a huge surprise, so people will remember it.
All students like to receive these types of gifts. Colleges and universities use these types of gifts every year. Besides, lots of business organizations also use it to promote their brand. In fact, this is a key to a good gift. You can also open dimensional mail.
These types of books has some additional question, what is inside?’ Today, the world is inundated with virtual media. Therefore, tangible messaging has greater relevance. With an objective to reduce the budget for education, effective recruiting becomes more important. These can be designed by your art department. You can find endless possibility for outside BookWear.continue...
Throughout his professional spine surgery practice, Dr. Joshua Rovner of New Jersey has established a solid reputation for excellence in orthopedic surgery and related conditions. The distinguished New Jersey spine surgeon stands apart in his experience by offering a host of minimally invasive surgical techniques by which he has treated a vast range of spinal conditions.
A significant measure of his success draws from his capacity to apply cutting-edge technology to correct both general and complex spine problems. Dr. Rovner ranks highly among the plethora spine surgeons in the state of New Jersey because of his impressive track record in the areas of robotic spine surgery, minimally invasive discectomy, and laser spine surgery.
Below we take a closer look at what makes Dr. Joshua Rovner an innovator and pioneer in the practice of orthopedic and spine surgery throughout New Jersey.
As the central approach to his New Jersey spine surgery practice, Dr. Joshua Rovner uses a patient-centered approach that ensures that the patient receives top-quality treatment that is precisely directed towards the problem at hand. Through this approach, the surgeon has managed to treat multiple spine problems with remarkable levels of success.
His vast scope of knowledge enables him to make accurate diagnoses of the patients' problems ahead of the minimally invasive surgical procedures. Dr. Rovner acknowledges the unique advantages of safety and precision, which are associated with minimally invasive procedures. Compassion towards patients remains one of the governing traits that define the distinguished surgeon's approach to his patients.
Large groups of the population are affected by mild or severe back pain problems. Ordinary therapies are often ineffective in treating the conditions given the high rates of recurrence. Dr. Rovner is among the leading pack of medical professionals who have devoted time and effort in treating back pain. From spinal fusion to robotic spinal fusion surgery, he specializes as the medical community's minimally-invasive spine surgeon in New Jersey.
In the perspective of this New Jersey spine specialists, back pain denies many people the joy of life by making it difficult for them to spend quality time with their families and friends. Through the reliance on the best practices, the doctor regularly intervenes to restore joy and happiness to the affected individuals and their families. His objective is to surpass his current success level by treating even more patients with back pain issues.
Robotic spine surgery is a highly advanced form of less invasive surgical procedure. Dr. Rovner is among the very few spine surgeons with the knowledge and skills to perform robotic spinal surgery. His interest in this special form of surgery relates to the advantages of safety and precision.
Moreover, Dr. Rovner's patients are less susceptible to surgical trauma and tend to heal faster with highly precise and minimally-invasive techniques, such as robotic spine surgery. As a robotic spine surgeon, Dr. Rovner has an overriding objective to use the most efficient equipment to treat spine conditions that often make life unbearable for many people.
Dr. Rovner earned his medical degree from the State University of New York Downstate Medical Center College of Medicine. His residency in orthopedic surgery was completed at Albert Einstein College of Medicine. He proceeded to complete a spine surgery fellowship at Twin Cities Spine Center in Minneapolis, Minnesota.
The renowned doctor has undergone extensive training in robotic spine surgery and is a fully certified surgeon by the American Board of Orthopedic Surgeons. He practices orthopedic and spine surgery in New York and New Jersey. He is specialized in minimally invasive spine surgery techniques and applies his special skills to treat deformity, degenerative condition, and trauma. He commits his practice to the ethics of professionalism and service to humanity.continue...
There are many types of weighing systems available in the market and each of them has its benefits as well as drawbacks. When deciding on the type of truck scale to purchase, you should consider the weighing amount or size of the loads you anticipate, as well as the type of vehicle you will be weighing and whether you need the gross or the axle weight.
On-board truck scales are installed either as after market products or as original equipment from specific manufacturers, as mentioned below. On-board scales can be equipped on various types of vehicles, with large haul trucks being one of the most common for heavy load weighing demands.
Today, on-board weighing systems are becoming more compatible with GPS and satellite technology and therefore allow fleet managers and drivers to effectively control the weights of their vehicles. Furthermore, since these weighing systems are on-board, they do not provide the gross or the axle weight - they only register the weights that are being carried (so calibration is never an issue).
On-board truck scale setup is usually easy, even though each vehicle being weighed must have a fitted system and this may prove to be expensive for the multi vehicle operators. The following are some of the leading companies offering on-board truck scales as well as the benefits of investing in each supplier.
If you need an On-board scale from a reputable company, you should consider the on-board weighing technology from PFREUNDT. As one of the leading global suppliers of on-board weighing systems, PFREUNDT has many branches all over Europe and has a properly established distribution network with PFREUNDT on-board system suppliers all over the world.
Their installation teams ensure that the scale you have received is a quality one and goes ahead to install it properly. PFREUNDT's service, which is available in Germany and some other neighboring countries, will help you save more time and money. However, if the scale is having issues, they will offer you qualified and fast consultation.
Also visit the official site of PFREUNDT to see the complete line-up of on-board systems from this German company.
Applied Weighing International Limited is one of the top companies producing quality on-board weighing scales. The company has been in the industry for two decades and within that time it has managed to grow into one of the leading suppliers and manufacturers of load cells and weighing scales in the United Kingdom.
In addition to the on-board weighing systems, Applied Weighing International Limited also manufactures and supplies some other industrial weighing applications. Their on-board weighing scales for loaders and trucks are cheaper compared with those from other companies. Moreover, they are accurate and they will therefore provide you with the correct information. And apart from providing you with a tailor made solution, the company provides you with many scales to choose from depending on your need.
For over 40 years, various industrial-based businesses have relied on the RDS Technology. The company's on-board truck scale technology has always aimed at making weighing easier through electronic devices usage. This company has been specializing in production and distribution on various on-board weighing scales and some other closely related equipment. As a leading supplier, RDS Technology has tried to be more innovative when building on-board truck scales. Their scales are also accurate and efficient.
Possibly, you aren’t aware that RDS Technology will always have a solution for you regardless of what needs you have. Whether you are in need of an on-board scale for the simple applications such a single truck or a fleet of trucks, they will be ready to provide a solution. Their global presence means that you can get their products regardless of where you are. And in addition to providing you with a more quality products, they offer the best customer services.continue...
Strapping machines are specialized form of technology mostly used in industrial environments to strap together items being shipped to a new location. Strapping prevents the shipped items from coming loose during shipping and averts damage. Strapping is also needed by a variety of industries such as construction, general packing, lumber, newspaper and shipping industries.
For frequent and huge amount of strapping, strapping machines are compulsory. Walz Label & Mailing Systems (WalzEq.com) provides strapper machines for such strapping solutions. Below we take an inside look at the strapping machine solutions offered at WalzEQ.com.
Walz has a portfolio of providing strapping machines that extend from universal devices to the fully automatic machines. Depending on your needs you will find semi or fully automatic strapping machines.
The machines are loaded with a roll of high quality materials dispensed and sealed around a box that ought to be sealed together. The machines provide by Walz creates a strap that holds the product firmly together. This will enable you to efficiently wrap your packages, boxes, parcels or other item and secure them for transport.
Since Walz focuses mainly on your needs, it takes account of practical aspects throughout the design processes. The semi and fully-automatic strapping machines are designed with a compact structure, this ensure minimal space usage within your facility.
The models are mostly mounted on four casters. This makes them easy to move in case they need to be used in a different production area. Additionally, most of the strapping machines provided can be used from both sides. This is a viable advantage when work ought to be carried by several people and have to use the same machine.
Walz provides top brands in strapping machines. This includes the automatic, semi-automatic and pallet strapping machines for sale. The fully automatic strapping machines are used with inline conveyor systems. A photocell is available to detect the correct location, stop conveyors and activates the strapping machine. The automatic strapping machines operate come at different brands and operate at different speeds.
The semi-automatic strapping machines are for the low volume models. These machines need a little manual operation and are the most economical choice. Walz provides leading brands of Strapack semi-automatic models, and these will make a great addition to any mail room. These strapping machines come in different styles too, there are the pallet strappers, Rq-8 strappers and the table top strappers from StraPack.
Check out the complete line of pallet strapping machines as well as semi-automatic and automatic strapping machines for sale by visiting the page on strapping machines available for sale at WalzEQ.com.
Apart from developing efficient strapping machines, Walz provides services that meet the specific customer needs. The company provides best customer services by meeting the specific customer needs. You will find a holistic service in the way the company handles your requests.
Any concerns related to the strapping will be answered promptly. Walz simply accompanies customers from the start to ensure that they precisely meet their requirements. The company will find the perfect solution for all your strapping needs.
Depending on your needs, Walz will provide strapping machines that enable you to efficiently and reliably bundle your goods. Their portfolio extends to providing universal devices that have a broad application, the fully automatic models can be integrated to higher-level warehouse automation technology systems. Walz services go beyond machines to providing efficient customer services, they are simply the top choice for anyone that needs strapping solutions.continue...
Agricultural weighing systems are considered as an integral part of every farming venture. Agricultural weighing scales are basically used to perform one major function: measure crop yields. However, they can also be used to perform numerous other functions provided they have the right technology.
There are numerous agricultural weighing systems in existence but one of the most notable is the grain cart scale. Grain cart scales can basically described as modern agricultural weighing systems that use on-board weighing technology to determine grain loads directly from the unit. Unlike most conventional weighing systems that are stand alone, grain cart scales are actually integrated within a grain cart and measure the load placed on the grain cart.
Grain cart scales used advanced technology to measure the weight of any product placed on a truck. As a norm, pressure sensors and hydraulic systems are installed within the axle of a given truck. The pressure sensors are in turn connected to transducer modules which monitor the changes in electrical resistance of the pressure sensors. The transducer modules then compute the corresponding weight based on the pressure exerted and display the results on a display module.
As a norm, the display module for most grain cart scales is usually mounted on the dashboard of a truck. However, it can also be mounted on the side of a grain cart or in some instances, be incorporated in a remote transmission system so as to transmit the computed data to a remote location: for instance, the headquarters of a grain handling company.
For more information about grain cart scales and grain cart scale technology, visit AgWeigh.com, a leading supplier of agriculture weighing systems.
When compared to conventional agricultural weighing systems, grain cart scales have numerous benefits associated with them. The following is an overview of some of the benefits.
Efficiency is one of the most notable benefits associated with ag scales and weighing systems. Grain cart scales incorporate modern technology and as a result, have revolutionized the agricultural scales industry. Grain cart scales offer instantaneous results for measuring yields off the fields, saving on time and manpower that would have been needed if conventional measuring equipment were to be used.
Grain cart scales incorporate an element of usability as part of their design. Once installed, they are very easy to use and do not require endless calibrations or settings so as to give the right measurement.
Grain cart scales also have the best in modern technology and can be programmed with third party gadgets to send data to remote locations. They can also be incorporated in inventory software’s to provide raw data remotely.
Due to the modern technology used in making this ag weighing system, the accuracy in measurement is of a very high quality In view of the above factors, grain cart scales are highly recommended for farmers.continue...
Today, a professional and well-optimized web design plays a significant role in determining the effectiveness of a business' online presence and attracting potential customers. There has been a pivotal shift as most website designers have adapted their focus to accommodate new website objectives as a primary marketing tool.
In short, that focus centers on the website as a product rather than a medium to showcase a company's services or products. Some of the strategies and components that professional business web designers are giving primary focus in 2016 include the following five elements.
One of the web design areas that has gained prominence over the last few years is the need for SEO-friendly HTML code optimization. A well HTML optimized website is easier to search the contents and quickly responds over the huge internet traffic.
Furthermore, a correctly formatted HTML code ensures that the pages and content are indexed properly without roadblocks. The aspects that a web designer should consider when designing a writing a website with SEO-friendly code and legible HTML code include title tags, meta description, headings, subheadings and anchor tags and breadcrumbs.
When writing title tags, the designer should avoid including stop words that will likely be ignored by search engines search as but, it and as among others. It is also important to remember that including hyphens makes the tag easier for the user to scan the contents of the title tag. These are just a few of the basic elements of SEO-friendly websites.
A business website will not effectively function as intended without a call-to-action that drives action. Whether you want the visitors to buy something or subscribe to something, your call-to-action must entice the visitors to click to be effective. In a bid to make the call-to-action buttons more effective in drawing user attention, designers have embraced various web design techniques such as size, positioning, whitespace, and colors.
Making call-to-action buttons slightly bigger than other surrounding elements helps to grab the attention of the users. Furthermore, placing the call-to-action button in a prominent location such as the top section of a web page will likely lead to more conversions as users will easily find the button and take action.
Branding your website is an important aspect of modern businesses as it allows businesses even startups to compete with multinationals on a level playing ground. It is also important to note that even if you fail to brand your website, visitors will have a certain perceptions about your website.
In short, the business' branding and Internet marketing/SEO strategy should be well-aligned with the website and the overall web design process. Some of the branding things that you should consider when designing a website include relevance, appearance, content and consistency.
You should note that irrespective of how good your website is if the visitors cannot find what they are looking for, they will abandon your website for your competitor. You can ensure that everything in your website is to find by including clean simple navigation, prominent icons and easy to read menus. The website should also have quick load time.
Today businesses are interacting with their customers on daily basis and a good website should help businesses gather customer data. A web designer can make sure that the website is interactive by including engaging content that is easy to share across the social platforms.
Lastly, consider diversifying your skills beyond just web design. Whether you're up and coming designer, seasoned professional, or agency expert, investing in Google marketing training (specifically in SEO and PPC) can have major benefts as added skills in the web design profession. Consider earning greater expertise by learning Google Ads PPC or mastering SEO (or a specific niche of SEO like Technical SEO.)continue...